Coffee Shop Builder · Café Consultant

Real coffee.
Real systems.
Real results.

20 years behind the bar. Built from concept to launch, dial to menu. If you're opening a café, fixing your espresso, or training your team — this is where you start.

20
Years in Coffee
0
Tolerance for Bad Espresso

Systems that work
behind real bars

I'm TheFeistyBrewnette — café owner, consultant, and barista with 20 years of real-world coffee experience. Not lab experience. Bar experience.

I've been through the busy mornings, the wasted shots, the inconsistent grinders, and the customers who couldn't wait. I've built cafés from concept to launch, trained teams from scratch, and dialed espresso under every kind of pressure.

What I offer isn't theory. It's a system built from doing the work — every single day, for two decades.

Whether you're opening your first location, fixing an espresso program that's falling apart, or training a team that needs consistency — I can help you get there faster, with fewer costly mistakes.

"Dial with intention.
Adjust with purpose.
If you can taste it,
you can fix it."
Experience
20+ Years
Role
Café Owner
Specialty
Espresso Systems
Service Area
Local + Regional

From concept
to launch

Whether you're building from the ground up or refining what you already have — I offer tiered consulting packages designed for real café environments. All travel costs are billed separately and transparently. No surprises.

01

Tier 1 — Pre-Build

The Blueprint

Concept, branding & pre-build consulting

$1,500 – $3,000

  • Concept and vision alignment session (2hrs)
  • Equipment recommendations & layout review
  • Brand and menu concept direction
  • Written recommendations delivered as PDF report
  • One follow-up call (1hr)

Best for: clients in the planning or pre-construction phase

03

Tier 3 — Training

The Dial-In

Barista training & espresso systems

$800 – $1,500

  • Half or full day on-site training
  • Espresso dialing system walkthrough
  • Staff hands-on practice & evaluation
  • Custom dialing reference sheet for your setup
  • Written follow-up notes & recommendations

Best for: existing cafés struggling with consistency or onboarding new staff

04

Tier 4 — Menu

The Menu Build

Menu curation & bar systems

$1,200 – $2,500

  • Current menu audit
  • New menu concept & recipe development
  • Costing and margin analysis per drink
  • Barista training on new recipes (1 session)
  • Printed or digital recipe cards

Best for: cafés launching a new menu or adding a seasonal program

✈ Travel note: Local services included in all tiers. Regional travel is billed transparently at cost + $150/day travel fee. This will always be discussed and agreed upon before booking.

À La Carte

Need something specific? Pick exactly what you need.

1hr Strategy / Discovery Call$150
Equipment Consultation (virtual)$250
Menu Audit — written report$400
Single Barista Dial Training$300
Group Staff Training (per person)$125/person
Custom Dialing Reference Sheet$200
Brand & Concept Review$350
Virtual Training Session (1.5hrs)$350
Monthly Retainer — ongoing support$800–$1,500/mo

Digital Products

Take the system
with you

Guide — $19

DIALED

The Real-World Guide to Dialing Espresso

Built from 20 years behind the bar — not a lab. A shift-ready system covering all five coffee waves, dialing tables, flavor context, and Feisty Fixes for when things go wrong mid-rush.

$19 $29

Get the Guide
Free Download

The Feisty Fix Sheet

Espresso troubleshooting for the real bar

One-page cheat sheet with the fastest fixes for the most common espresso problems — sour, bitter, weak, inconsistent. Built for the rush. Download it, print it, tape it to your grinder.

Free

Get the Fix Sheet

Let's build
something real

Ready to open a café, fix your espresso program, or train your team? Start with a discovery call or send a message below. All inquiries are responded to within 48 hours.

Responds within 48 hours · All travel costs discussed upfront